Free Traffic Advertising Methods

If you are going to rely on free traffic sources for your advertising and marketing methods, then you should make sure that you do a variety of them so that when Google changes it’s algorithm again, you are not in jeopardy of losing everything as so many people have done before you. There are software programs designed by shady people to try to manipulate the ranking system and people have been using them to gain top spots for their keywords. This creates an unfair advantage over those who cannot afford to pay for these services so Google keeps track of these things and does a sweep every so often, changing things up and knocking down anything it doesn’t like.

Many people still swear by the free traffic methods and I use many of them myself with much success. But you really need to do your research, learn how to implement each program or method before you start and spend the time to do it right.

Keyword research and analysis is something that MUST be learned and mastered unless you have the money to hire a Virtual Assistant or SEO team to help you get and stay ranked for what you want to be known and found for.

Here is a list of some of the popular free traffic methods you can use

Traffic exchanges (Traffic Splash, Easy Hits 4 U)

List Building Sites (ListJoe, List Builder Maximizer)

Free Classifieds (Kijjiji Craigslist)

Joining free giveaway events also help you to grow your email list. You can find a list of these events to join by doing a Google search.

There are many other popular places to try online and they all have their pros and cons. If you have lots of time and hardly any money, these routes are excellent ways to get going with bringing in more traffic. But they are time consuming and if you have a service business, chances are, you need to be working as much as possible.

If you have any free marketing methods that have been working for you, I would love to hear about it. Just leave a comment below.

Also, stay tuned for our next post on “Using Webinars for Traffic and Salesfor more tips and tricks to get you bringing in more traffic and sales to build your business.

To your success,



Video Marketing

This is a free method that is just starting to become popular. While you don’t sell in the video itself, your job is to get their attention and get them curious enough to click on a link to your site where you will have the sales page and closing comments to get them buying.

If you love to make videos, you can create information videos to build your brand and awareness and get your name out there. The more people get to recognize your name and face, they will begin to trust you and will then sign up for your email list, buy something from you or order some services from you.

This is one of the free methods of advertising that seems to work. Posting ads in free classifieds, free ezines and other places that allow you to post your advertisements do not generate much traffic or sales.

You can make a video on most computers with the built in cameras or if you have a web cam you can create a video and then do editing in a free program such as Microsoft Movie Maker. This too, is usually included on all computers (except MACs).

You can then upload your video to Youtube and about a dozen other popular video sharing sites that receive a lot of traffic.

Feel free to share with us any successes you have had with video marketing and the best places you find to upload your videos to.

Also come back next time while we discuss “Free Traffic Advertising Methodsand how you can save both time and money on your marketing methods.

Email Marketing

CPA (Cost Per Action) is another method you could pay for. This is when you pay other affiliate marketers something like .50 or $1 for a lead. This is normally a name and email address. No one has to buy anything so this often has excellent results for the affiliate marketer who gets a lot of traffic to their site. But because it is a low payment for the marketer, they know the money is in the volume so unless they do have a lot of traffic, this method is not the best way to make money for them.

This is also not a good method for an entrepreneur to use either if they do not have a good list and relationship with their email list. The only reason why business owners pay for leads is because they know that they can turn that lead into money down the road.

You should be able to make $1 to $7 for every person on your email list. But this is also another advertising and marketing method that must be studied more so that you do not waste your time. Many people do not see money from their list for a while once they have them. The trick is to keep them on your list, get them to open your messages and learn to trust you. Once they do, they will eventually buy off of you. But you need to nurture that relationship. You cannot act like they are just there to make you money because if you don’t treat them right, you won’t have any money.

You can also have a free avenue for building your list with a squeeze page and a free offer such as a book or piece of software that they receive when they sign up. This does save you money but is a slower process for the most part unless your blog/website/squeeze page receives a lot of traffic.

If you don’t have a product to give away or sell, you can purchase what is known as PLR material. This can be books, videos, courses, or even software. What you do is go through it, make some changes, add some things if you want, and then put your name on it.  It then becomes your own product to sell or give away.

You can purchase PLR material many places online and one of my favourite places to find content is through Easy PLR. They are my personal favourite and I have never heard anything bad about them. The owner Nicole Dean is also a big time successful marketer who teaches at an event called NAMS twice a year where many of us go to learn more tricks for growing our business online.

When you have an email list, you can send special offers to them that offer them extras for purchasing. For example, if you were trying to host an event and needed to sell tickets but needed to gain more exposure, you could offer a free report you had just written, a free coaching session, or something else you may feel like they would benefit from depending on your niche if they agreed to buy your tickets.

Need help with your email marketing? I have been using Aweber for the last few years successfully and there are so many useful tools you can use to build your business it is definitely worth the $20 a month. You can watch all the videos you need for help on getting things set up plus if you sell things online at places like Etsy, you can install a cool app that will allow you to import your customer list from there to your aweber account seamlessly and without pain so you can work on getting repeat sales and continuing to keep your customers happy. Sign up for a free 30 days now!

“The Money Is In The List

AWeber proves it to thousands of businesses every day.

Learn how email marketing software
can get you more sales, too.

Don’t leave money on the table. $10 to $20 a month for such a powerful tool that will help you build your income to multiple figures is not a lot to pay and entirely worth it!

To your success,


Advertising-Finding the Best Marketing Practices

There are many marketing practices you could follow when looking for the best way to advertise yourself or your business. Some work better for specific business models while others are geared to things like social media and networking or offline avenues.

Often it takes a lot of money to find which method works the best for you. This is why many companies make sure that they have a nice sized budget for marketing and advertising. Split testing is key. Split testing is merely the trial and error of various methods to see which works best.

CPC, PPC and CPM marketing methods

For example:

You are trying to sell your new software. You know it was a good deal. You came up with the idea, found an excellent outsourcer from the freelance site called vworker and paid $210. You did the research beforehand to ensure that this was a product others would be in need of and now you just need to figure out the best way to get it into as many hands as possible with the least amount of cash spent.

You would normally draft up some adverts, slogans, banners and perhaps a newsletter or page long solo ad. It is best to have several of these made up so that you can start your split testing process.

You will try each advert out with each marketing method to see which one gets the most traffic and sales for the least amount of money spent.

Online there are ways to do this. Today we will talk about CPC or PPC and CPM.

Cost Per Click(CPC) or Pay Per Click(PPC). This is when you pay a certain amount of money (say 0.02) every time someone clicks on your ad. IF you are using Google, then your ads are put up on the search pages that are relevant to your niche when someone goes searching or if an affiliate marketer adds a code to their site and they have a niche blog suitable for your product, your ad may show up on there.

This can be costly depending on how you do it, which keyword you choose to use, and more. Most people need to take a course to learn how to properly implement this method or else they risk losing hundreds of dollars without really learning anything they need to know in regards to what it working.

CPM or Cost Per Million is a different sort of system. This means that you pay a certain price for every time your ad is put up on a site or page to be viewed. People don’t have to click on it at all. Once again, this method is suitable for specific products and niches. It is through the testing phase that you will learn what works best for your products.

Normally you start out with a campaign for each and watch them closely. When you see which one seems to be bringing in the results, you drop the other one.

While many internet marketers can make a lot of money with this advertising method, those who are new, do not have the proper training or have a big cash flow, are advised to try other methods at first.

Facebook Ads are cheaper than Google ads when you do first set out on paid advertising methods such as this. There are millions of people on Facebook every day and internet marketers are finding that it is a goldmine for selling no matter what your niche is if you use the right keywords and marketing slogan.

For our next post we will discuss “Email Marketing” and how you can use it to build up your client or customer database to increase sales.


Traffic Tips-How to Use Ebay Traffic for More Sales

Do you sell items on eBay? I have a brother who makes a healthy living doing that. He sells computers, parts, software, ipods, and other assorted products. Of the people I have talked to who sell on eBay, they all say it can become an addiction. They enjoy it immensely. Now doesn’t that sound like the best kind of job? Ebay gets a lot of traffic and one of the best traffic tips is to use that to drive more to your own website through the use of an auction.
The following article should give you some tips on how to make eBay work for you to generate more traffic to your own site. Follow the guidelines though or you may break some rules and regulations.

How to use eBay auctions to drive traffic to your site
Copyright 2005 Peter Tarrida del Marmol

Many eBay auction sellers rely only on eBay for generating
100% of their online income. Many of these people are
running a successful auction business; however, they could
do even better. They are missing a huge opportunity to
turbo-boost their business profits and reduce their listing
fees at the same time. If you feel you are one of these
people, these are the steps you should follow to optimize
your net auction business:

1.Create a website. If you can write an eBay ad, then you
can design a website. It is not rocket science. You can
download many free web templates from the internet and
customize them easily with any HTML editor. If you type the
words “free web templates” in Google, for example, you will
get more than one million results!

2.Register a domain name and hire a web hosting service.
These services start at about $40 per year, depending on
the web space and special services you require. Once you
have set up your hosting account, you must publish your

3.Register an account in Paypal in order to allow online
payments from your website. Paypal’s payment buttons and
shopping cart options are easy to use and allow you to set
up your site very quickly.

4.Use allowed strategies in your eBay auctions to drive
traffic to your website. You don’t have to pay listing fees
and commissions for the sales that come from your website,
so your objective should be to use eBay only to generate
traffic and monetize your sales from your own website.

But everybody knows that eBay does not allow placing
outbound links in the auction ads, so how can you turn the
massive eBay daily traffic into a continuous stream of
visitors to your site?

Here comes the interesting part…

The first method is to put a link to your site on your
“about me” page and then link your auction ad to it. This
is allowed by eBay. Your auction visitors will be directed
first to your “about me” page, and then driven to your
website. A second way to gain traffic is advertising your
business using a picture or logo on your auction ad that
includes your website’s URL. By doing this, you will be
using eBay as a very cheap way of advertising online. All
your auction visitors will see the name of your site and
will be invited to type your URL in their web browser.

To optimize the number of visitors to your auctions, make
sure to use popular words in your auction’s title.

Another easy technique is to write your site’s name without
the “http://” or “www” in a paragraph of your eBay ad. This
should be done carefully. The paragraph should not look
like an ad for your site, but as a natural explanation. For
example, let’s say your website is
You could include a paragraph like this in your ad:

“You can find more information regarding this product at, as well as free articles and free
e-books that will contribute to increasing your knowledge
on your subject of interest.”

Finally, and in my opinion, the most efficient way to gain
massive traffic is to create an information product and
give it away on eBay. Sell it for one penny and send an
email to your customers with a link to your download page.

Attention – very important!

You MUST capture your customer’s name and email address in
order to build your own customer list, so that you can
promote other products in the future using auto-responders.
At this point, you will be taking control of your own
business and you will not have to depend on eBay anymore to
monetize your sales.

Peter Tarrida del Mármol has succeeded on using eBay to
generate traffic for his affilliate internet business. To
learn more, click on:

While there are many other traffic tips that you can find to use to your advantage, using a huge traffic source such as from ebay, can really mean a lot to the growth of your business if you play the game right.

Sales Tactics-Learn What Really Works

Last year I worked for a call center troubleshooting printer and computer issues. Then Hewlett-Packard decided they wanted us to add sales to our calls. We were not impressed. For the first few weeks most of us didn’t do very well, even with the bosses threatening to fire us for not fulfilling our job requirements.
After awhile we brought in a special instructor to help us generate sales tactics. Some people benefited from it and others didn’t. What I found was when I fixed an issue successfully, explained the benefits of products that could improve their performance and better their company or personal lives throughout the call, the customer more than often asked if I knew where he/she could purchase such an item for a good price. That was my opening to slide in the fact we had what he needed and I could set him right up at the end of the call. But I didn’t push a sale. I didn’t even ask if they were interested. I didn’t get a sale on very many calls compared to some of my colleagues but the sales I did make usually amounted to enough to keep me on par.
The following article should give you some tips on how to change your selling technique and develop the right sales tactics that will work for your business.

The Ultimate Sales Tip – Give Up the Need to Sell
Copyright 2005 Ike Krieger

Most business people will tell you that selling is not
their favorite activity. Let’s explore a way to look at the
process of sales a bit more favorably.

Whether we like it or not—“we’re all in sales”. Most of
us have an internal dialogue about both selling and closing
that is less than positive. Most of us approach the sales
portion of our business hoping we’re not “coming off like a

Most of us hate to be sold to. Most of us have to sell to
live. Most of us realize that in order to keep our business
afloat, we need to sell. I suggest that you give up that
need to sell.

Please notice that I didn’t ask you to give up the
commitment to sell, but rather the need to sell. The
hardest time to do anything is when you need to.

In the revised edition of his book “Man’s Search for
Meaning”, the noted psychiatrist and author Victor Frankl
coined the term “Paradoxical Intentionality”. He defines
“Paradoxical Intentionality” as “The twofold fact that fear
brings about that which one is afraid of, and that
hyper-intention makes impossible that which one wishes.”

In other words, if you need to do something it makes the
task much more difficult. Frankl’s thesis can best be
illustrated by an example with which we all can identify.

The last time you needed to get to sleep because you had
something important to do the next morning… how easy was it
to get to sleep? The last time you needed to stay awake for
the end of a film… how easy was it to stay awake?

So I repeat… give up the need to sell. Be committed 150% to
making the sale but avoid becoming tied to the “outcome” of
making the sale.

This is contrary to what many of us have been taught.
However, if you view yourself as a “problem solver” rather
than a “maker of sales” this concept will make much greater

I define a problem as, “something that exists when there is
a difference between what you have and what you want.” My
definition of business is, “The ability to solve other
people’s problems and get and make a profit.”

Closing is “the ability to create an environment in which
the prospect can come to the conclusion that our product or
service will solve his/her problem.”

Based on these definitions, our job becomes a process in
which we first uncover whether the prospect has the type of
problems our business solves. Next we have to find out if
the prospect truly believes that a problem exists (and it’s
important to let the prospect be the judge.)

If the prospect believes that there is a problem, and that
the problem is likely to cause monetary or emotional
sacrifices, he or she will be more open to having someone
who can be trusted help solve the problem. In other words,
the prospect begins to close the deal.

Your prospect will begin to convince and influence you that
there is a need for your help. He or she will become the
source of the sales presentation and the close. As
backwards sounding as this may seem… it’s really the way it

Because the responsibility of convincing and influencing is
assumed willingly by the prospect nearly all of the stress
and negativity we associate with selling literally

Use this approach to selling and you’ll see a big
difference. Instead of a day filled with trying to sell
things to people, you will get to solve people’s problems.
This is a much more enjoyable way to approach the selling
part of your business.

In summary… give up the need to sell and think of yourself
as a magical problem solver.

Ike Krieger is a speaker, author and mentor. Ike provides
tips, tools, ideas and resources that focus on sales and
business networking success. Ike will help you get in front
of more of your ideal contacts, and then turn your contacts
into contracts…or clients… more easily and more often.™
– Subscribe to Ike’s mailing list

One of the key ingredients to creating a profitable business is to try out several selling methods. By using different sales tactics, you can see what works and what doesn’t. By doing a soft sell instead of a hard sell, you may just find that you have found a winner.

Holiday Marketing-Tips for Boosting Your Sales

T’is the season to be jolly. Ho Ho Ho. We’ll for the Americans out there I guess you still have Thanksgiving to go through. It is the time to think about holiday marketing for those of us who have things to sell.
Christmas is the holiday that everyone looks forward to all year. It is the most commercialized holiday out there. There are some businesses that make more money in the three weeks before Christmas than they do all year. It is the time of year when everyone needs some kind of inspiration for gift giving. All the merchants out there can sell any of their products with the right pitch and incentive. If you can convince someone to shop at your store and throw in an added bonus they would really enjoy, they will do so if it means one less store they have to hunt through.
That is why I love places like Walmart because they are a one stop shop with good prices and always something on sale. Why not? How many stores can you shop at where you can get clothes, electronics, office equipment, toys, furniture, tools, and food?
I have never had to return anything for poor quality, and the customer service has always been informative and helpful.
The following article will give you some pointers on how to prepare your business for the holiday season to maximize your profits.Having the right holiday marketing plan can mean make all the difference in your sales volume.

New Ideas For Small Business Holiday Marketing
Copyright 2005 Marketing Comet

2 seconds after Halloween it seems that all the retail
stores put up their Christmas decorations – trying to
capture as much of the Holiday market as possible. Typical
ways that retail stores use to capitalize on the holidays
include extended hours and sales. This is all well and
good. Today I want to give you an early present by giving
you some novel ways to think about holiday promotions.

Many people are fed up with holiday crowds, which is
reflected in the growth of online sales and the decline of
some traditional retailer’s sales. There also seems to be a
trend towards buying fewer gifts, but those gifts tend to
be higher-ticket luxury items.

In the type of marketing we all should be doing ,we start
with the customer in mind. What do we know about people
this time of year?

– Time is a commodity – there’s too much to do and too
little time. – People have more shopping to do than they
usually do. – People are under a tremendous amount of
stress. – People tend to clean and decorate their houses.

These are just some of the factors affecting people during
the holiday season. I’m sure you can think of many more.
Take these things into consideration, and take the stance
of being a giver.

Here’s an idea I’ve never seen (so I want credit if you use
it). If you own a store, offer free gift wrap – nothing new
there. While people are getting their gifts wrapped, they
get a free chair massage? You could partner up with a local
spa, or even a massage school who could also give every
customer a promotional coupon. You save your customers
time, take away their stress, and create a fusion marketing
partnership with the spa.

If you are in a household service business, offer to do
additional winterizing services for your customers to save
them time. Offer a free holiday housecleaning. If you
aren’t in the cleaning business – again team up with a
cleaning service.

Give-aways are great. Give away free Christmas trees –
depending on where you are you could buy a couple hundred
for $10 a piece. The deal could be – spend $100 and take
home a free tree. Give away turkeys, or complete turkey
dinners – a lot of grocery stores have this promotion.

Everybody gives away calendars, aim for something different
but still useful. How about ice-scrapers if you live in the
north? Blankets, sweatshirts, caps – are all good
promotional items when the weather turns cold.

Holiday cards are great. People enjoy getting them and
displaying them. Hardly anybody sends Thanksgiving cards,
definitely consider it. In this politically correct age
(gasp) you have to be sensitive to people’s religious
sensibilities. Send Happy Holidays cards and not Merry
Christmas Cards – unless you are absolutely sure your
customer celebrates Christmas.

If you have any kind of retail business, think about add-on
gifts that might be used as a second gift. A florist might
include a free gift-wrapped ornament with a certain level
of purchase that can be sent to a different address. Two
gifts for the price of one. Buy one get one free offers are
great at holiday times.

Use your creativity this holiday season and think about how
you can solve your customers’ problems.

J D Moore – Marketing Comet
Small business marketing coaching that gives you more
customers, higher profits, and a lot more fun in your
blog –

Since most customers only choose to shop with those people who they know and trust, you should have used the previous year building up your relationships with your customers. They should be all ready to buy from you if you approach it all in the right way. Any new customers you gain for your holiday marketing, you will want to keep throughout the following years as well. Keep your options open, try new things and soon you will find what works and what doesn’t depending on your niche and target market.

Upselling-3 Tips for Generating More Sales

It is a competitive world out there isn’t it? Everyone searching for a new way to attract the customers over their competition. It gets harder and harder with each passing day to find something unique.
I just started working in a Sears call centre part time for the Christmas rush . I take catalog orders over the phone. I enjoy it because it is a great way to learn marketing and promotional tips. Sears is one of the biggest retail companies in the country. They are well known the world around for their quality products, long lasting warranties,fair prices, and friendly supportive staff.
During our calls, we have opportunities to upsell, cross sell, and promote various offers we have for our products and services. There is always an opportune time to inform your customer of something available that could be an added bonus to them or a loved ones life. All our callers are loyal customers who have been dealing with Sears for years. They know that they can rely on us to provide them with prompt delivery service, a reliable,useful or entertaining product,and courteous,understanding customer service.
Sears is the perfect company to model my own company ideas after. I hope to gain great insight into how I can become a reliable, well known name people will remember when they are looking to buy.
The following article I found goes with the theme of my thoughts on selling and the concerns therein.

The Art of UpSelling: Three Tips to Generate More Sales Effortlessly and 3 Ways
People Blow It
Copyright 2005 UpLevel Strategies

Here is the good news. The hardest sale you will ever make
to a customer is the first one. With the first sale, if you
deliver on your promise to the customer, you establish a
mutually-beneficial relationship. The customer gets what he
or she wants, and you get what you want. Also, once you
have received a “yes” commitment from a customer, it’s
easier to continue the positive pattern of continued
“yeses”. The customer finds it hard to break the
affirmative sequence. You then will have the opportunity
to Upsell them.

Upselling refers to when you help a customer decide to buy
a little extra or “up-grade” slightly the final purchase. A
car dealer, for example, might inform customers at the time
of ordering about upholstery protection and undercoating. A
shoe salesperson might suggest that when you buy a pair of
shoes that you also use some weather protectant spray.
These are usually small purchases that the buyer doesn’t
have to put a lot of thought into. The bonus is they can be
extremely profitable for you as the sales person and for
your organization.

Following are three key tips to effectively upsell your

1. Up-sell where it makes sense. Say a customer purchases
an e-book from your website. Instead of trying to upsell
your customer on a $3,000 seminar, ask if he’d considered
purchasing a $97 teleclass that teaches the work from the

2. Use sales incentives. Once you’ve received the first
sale, offer a discount on the second item. Give the
customer a 10% discount off their first teleclass.
Sometimes a very small price break is enough to get that
extra sale.

3. Identify buying patterns. Take note of how many
customers who purchase e-books also buy teleseminars. This
kind of information tells you what items to pitch and when.
Your grasp of market research will impress potential buyers
as well: telling consumers that 90% of the people who buy
e-books from you also buy seminars might tip them towards
making that extra purchase.

The best part of upselling is that it’s practically
effortless. Since it’s done after the customer has decided
to go ahead with a major purchase, the hard part of the
sales conversation has already been done. You’ve already
established rapport, identified needs, summarized,
presented benefits, asked for the order and handled
objections. Upselling is just presenting the information in
a “by-the-way” assumptive manner.

Also, make sure that you include an upsale opportunity in
your autoresponder within your shopping cart. For example,
someone buys an e-book. In your autoresponder, thank them
for their purchase and ask them if they would like to
register for the teleclass on the same subject for a

So if it is so easy, you might be asking, how can I go

The 3 biggest mistakes in upselling:

1. No attempt is made to upsell. I can hear it now as I
write this article. “I hate to sell”, “I don’t want to
bother people”, and the ever popular “They are probably
going to say no”. This upselling business might all sound
a bit contrived, but let me introduce another perspective
to look from assuming that you only provide top notch
products and services that can make your customers life
easier and more enjoyable.

If you had information or a product that could help people
improve the quality of their life, wouldn’t you actually be
doing a disservice to them to not offer it. You would
actually be withholding valuable information from them.
And here is the thing… they do have the right to say no.
AND you are in business. If you don’t offer or ‘sell’ your
services or products to prospects, you won’t have a
business much longer and then all the people who need you
won’t have access to you.

2. The salesperson comes across as being pushy. How can
you avoid this? Being assumptive is the key. You’ve got to
assume that the customer will naturally want your product
or service. Begin the upsell with a brief benefit, and then
if possible, add something unique about what you’re
selling. To avoid sounding pushy, particularly if the
upsell requires some elaboration, ask for the customer’s
permission to describe it.

3. The upselling is made in an unconvincing manner so the
customer generally refuses. This issue really links back
to the objects made in number one, which is you don’t feel
comfortable ‘selling’, so you don’t really make an effort.
If you believe in your products and services, let the buyer
see your passion. If you don’t…it is time to go back to
the drawing board.

Kelly K. O’Neil, Chief Strategy Officer, UpLevel Strategies
Business & Marketing guru Kelly O’Neil is passionate about
helping entrepreneurs succeed in business through her
Business Mastery Success System. She is the lead author of
“Visionary Women Inspiring the World: 12 Paths to Personal
Power” (Skyward, 2005) and is writing her second book
Guerilla Business Strategy with mega-marketing genius Jay
Conrad Levinson. Kelly’s company received several awards
for her exceptional work including the PR Compass award for
outstanding Public Relations, The ADDY Award for Branding
and recently received the Purple Cow Award acknowledging
her company as one of the Most Innovative Companies in
America by best-selling author Seth Godin.
For more information, or to subscribe to O’Neil’s Arrive!
E-newsletter filled with countless tips and resources for
creating more profit in your business, visit Please contact UpLevel
Strategies at (408) 615-8150 for a Complimentary 30 Minute
Strategy Session.