Category: Making Money Ideas

The Benefits of Using PLR material to make you money

I’ve been doing a lot of reading lately about Private Label Rights (PLR) content. I used to think that it was only for lazy people who didn’t want to do their own writing. But as I learn more, I’ve come up with lots of great ways I can use PLR in my own business.

If you don’t know what I’m talking about, PLR is content that you get from the original author along with their permission to use it as your own. So you can get a great report, put your name on it and have your own product to sell or give away!

The first couple of products I created using PLR only took me about half an hour. There have been a few sales so far from them so that was definitely time well spent.

When searching for PLR content to use, I found there were a lot of different types of sites available. Some offer monthly memberships and others offered just one time purchases. So be sure to look around before you decide where to buy.

The site I found that was by far the best was PLRWholesaler. Not only do they have an unbelievable amount of content, but it’s completely FREE. Most sites charge an arm and a leg for the amount of content that this guy is giving away.

And although I haven’t been through everything yet, what I have read is very good quality. It’s stuff you would actually want to use as your own.

Since it’s free, I highly recommend that you check out PLRWholesaler and see if they have anything that you can use in your business. There just may be an ebook or audio recording that you could quickly brand your information and start selling to your list.

Check it out and let me know what you think…

PLR Wholesaler

Create Your Own Online Shop

Have a blog of your own? Why not. But having your own online shop is even better! It takes less than five minutes to sign up, a few more to personalize your shop and finally, a pleasurable stroll through Zlio’s directory of over three million items to fill your newly-created virtual e-store. And at the end of the day, you get a commission on every sale generated through your store (2 to 15%, depending on the supplier).

The most important thing, then, is to generate traffic on your shop (mine’s here, by the way!) Or in addition, you can rely on your family and friends – indeed, if you refer someone to Zlio, Zlio gives you a free bonus of 10% of that person’s commissions, for ever, and 5% of the commissions of anyone they refer in turn! By the way, I thought I might mention that my referral link is http://zlio.com/?page=app:signup&r=116049, in case you’d care to click on it!

Sales Tactics-Learn What Really Works

Last year I worked for a call center troubleshooting printer and computer issues. Then Hewlett-Packard decided they wanted us to add sales to our calls. We were not impressed. For the first few weeks most of us didn’t do very well, even with the bosses threatening to fire us for not fulfilling our job requirements.
After awhile we brought in a special instructor to help us generate sales tactics. Some people benefited from it and others didn’t. What I found was when I fixed an issue successfully, explained the benefits of products that could improve their performance and better their company or personal lives throughout the call, the customer more than often asked if I knew where he/she could purchase such an item for a good price. That was my opening to slide in the fact we had what he needed and I could set him right up at the end of the call. But I didn’t push a sale. I didn’t even ask if they were interested. I didn’t get a sale on very many calls compared to some of my colleagues but the sales I did make usually amounted to enough to keep me on par.
The following article should give you some tips on how to change your selling technique and develop the right sales tactics that will work for your business.

The Ultimate Sales Tip – Give Up the Need to Sell
Copyright 2005 Ike Krieger

Most business people will tell you that selling is not
their favorite activity. Let’s explore a way to look at the
process of sales a bit more favorably.

Whether we like it or not—“we’re all in sales”. Most of
us have an internal dialogue about both selling and closing
that is less than positive. Most of us approach the sales
portion of our business hoping we’re not “coming off like a
salesman.”

Most of us hate to be sold to. Most of us have to sell to
live. Most of us realize that in order to keep our business
afloat, we need to sell. I suggest that you give up that
need to sell.

Please notice that I didn’t ask you to give up the
commitment to sell, but rather the need to sell. The
hardest time to do anything is when you need to.

In the revised edition of his book “Man’s Search for
Meaning”, the noted psychiatrist and author Victor Frankl
coined the term “Paradoxical Intentionality”. He defines
“Paradoxical Intentionality” as “The twofold fact that fear
brings about that which one is afraid of, and that
hyper-intention makes impossible that which one wishes.”

In other words, if you need to do something it makes the
task much more difficult. Frankl’s thesis can best be
illustrated by an example with which we all can identify.

The last time you needed to get to sleep because you had
something important to do the next morning… how easy was it
to get to sleep? The last time you needed to stay awake for
the end of a film… how easy was it to stay awake?

So I repeat… give up the need to sell. Be committed 150% to
making the sale but avoid becoming tied to the “outcome” of
making the sale.

This is contrary to what many of us have been taught.
However, if you view yourself as a “problem solver” rather
than a “maker of sales” this concept will make much greater
sense.

I define a problem as, “something that exists when there is
a difference between what you have and what you want.” My
definition of business is, “The ability to solve other
people’s problems and get and make a profit.”

Closing is “the ability to create an environment in which
the prospect can come to the conclusion that our product or
service will solve his/her problem.”

Based on these definitions, our job becomes a process in
which we first uncover whether the prospect has the type of
problems our business solves. Next we have to find out if
the prospect truly believes that a problem exists (and it’s
important to let the prospect be the judge.)

If the prospect believes that there is a problem, and that
the problem is likely to cause monetary or emotional
sacrifices, he or she will be more open to having someone
who can be trusted help solve the problem. In other words,
the prospect begins to close the deal.

Your prospect will begin to convince and influence you that
there is a need for your help. He or she will become the
source of the sales presentation and the close. As
backwards sounding as this may seem… it’s really the way it
works.

Because the responsibility of convincing and influencing is
assumed willingly by the prospect nearly all of the stress
and negativity we associate with selling literally
disappears.

Use this approach to selling and you’ll see a big
difference. Instead of a day filled with trying to sell
things to people, you will get to solve people’s problems.
This is a much more enjoyable way to approach the selling
part of your business.

In summary… give up the need to sell and think of yourself
as a magical problem solver.

—————————————————-
Ike Krieger is a speaker, author and mentor. Ike provides
tips, tools, ideas and resources that focus on sales and
business networking success. Ike will help you get in front
of more of your ideal contacts, and then turn your contacts
into contracts…or clients… more easily and more often.™
– Subscribe to Ike’s mailing list
http://www.BusinessSuccessBuilder.com

One of the key ingredients to creating a profitable business is to try out several selling methods. By using different sales tactics, you can see what works and what doesn’t. By doing a soft sell instead of a hard sell, you may just find that you have found a winner.

Upselling-3 Tips for Generating More Sales

It is a competitive world out there isn’t it? Everyone searching for a new way to attract the customers over their competition. It gets harder and harder with each passing day to find something unique.
I just started working in a Sears call centre part time for the Christmas rush . I take catalog orders over the phone. I enjoy it because it is a great way to learn marketing and promotional tips. Sears is one of the biggest retail companies in the country. They are well known the world around for their quality products, long lasting warranties,fair prices, and friendly supportive staff.
During our calls, we have opportunities to upsell, cross sell, and promote various offers we have for our products and services. There is always an opportune time to inform your customer of something available that could be an added bonus to them or a loved ones life. All our callers are loyal customers who have been dealing with Sears for years. They know that they can rely on us to provide them with prompt delivery service, a reliable,useful or entertaining product,and courteous,understanding customer service.
Sears is the perfect company to model my own company ideas after. I hope to gain great insight into how I can become a reliable, well known name people will remember when they are looking to buy.
The following article I found goes with the theme of my thoughts on selling and the concerns therein.

The Art of UpSelling: Three Tips to Generate More Sales Effortlessly and 3 Ways
People Blow It
Copyright 2005 UpLevel Strategies

Here is the good news. The hardest sale you will ever make
to a customer is the first one. With the first sale, if you
deliver on your promise to the customer, you establish a
mutually-beneficial relationship. The customer gets what he
or she wants, and you get what you want. Also, once you
have received a “yes” commitment from a customer, it’s
easier to continue the positive pattern of continued
“yeses”. The customer finds it hard to break the
affirmative sequence. You then will have the opportunity
to Upsell them.

Upselling refers to when you help a customer decide to buy
a little extra or “up-grade” slightly the final purchase. A
car dealer, for example, might inform customers at the time
of ordering about upholstery protection and undercoating. A
shoe salesperson might suggest that when you buy a pair of
shoes that you also use some weather protectant spray.
These are usually small purchases that the buyer doesn’t
have to put a lot of thought into. The bonus is they can be
extremely profitable for you as the sales person and for
your organization.

Following are three key tips to effectively upsell your
customers.

1. Up-sell where it makes sense. Say a customer purchases
an e-book from your website. Instead of trying to upsell
your customer on a $3,000 seminar, ask if he’d considered
purchasing a $97 teleclass that teaches the work from the
e-book.

2. Use sales incentives. Once you’ve received the first
sale, offer a discount on the second item. Give the
customer a 10% discount off their first teleclass.
Sometimes a very small price break is enough to get that
extra sale.

3. Identify buying patterns. Take note of how many
customers who purchase e-books also buy teleseminars. This
kind of information tells you what items to pitch and when.
Your grasp of market research will impress potential buyers
as well: telling consumers that 90% of the people who buy
e-books from you also buy seminars might tip them towards
making that extra purchase.

The best part of upselling is that it’s practically
effortless. Since it’s done after the customer has decided
to go ahead with a major purchase, the hard part of the
sales conversation has already been done. You’ve already
established rapport, identified needs, summarized,
presented benefits, asked for the order and handled
objections. Upselling is just presenting the information in
a “by-the-way” assumptive manner.

Also, make sure that you include an upsale opportunity in
your autoresponder within your shopping cart. For example,
someone buys an e-book. In your autoresponder, thank them
for their purchase and ask them if they would like to
register for the teleclass on the same subject for a
discount.

So if it is so easy, you might be asking, how can I go
wrong?

The 3 biggest mistakes in upselling:

1. No attempt is made to upsell. I can hear it now as I
write this article. “I hate to sell”, “I don’t want to
bother people”, and the ever popular “They are probably
going to say no”. This upselling business might all sound
a bit contrived, but let me introduce another perspective
to look from assuming that you only provide top notch
products and services that can make your customers life
easier and more enjoyable.

If you had information or a product that could help people
improve the quality of their life, wouldn’t you actually be
doing a disservice to them to not offer it. You would
actually be withholding valuable information from them.
And here is the thing… they do have the right to say no.
AND you are in business. If you don’t offer or ‘sell’ your
services or products to prospects, you won’t have a
business much longer and then all the people who need you
won’t have access to you.

2. The salesperson comes across as being pushy. How can
you avoid this? Being assumptive is the key. You’ve got to
assume that the customer will naturally want your product
or service. Begin the upsell with a brief benefit, and then
if possible, add something unique about what you’re
selling. To avoid sounding pushy, particularly if the
upsell requires some elaboration, ask for the customer’s
permission to describe it.

3. The upselling is made in an unconvincing manner so the
customer generally refuses. This issue really links back
to the objects made in number one, which is you don’t feel
comfortable ‘selling’, so you don’t really make an effort.
If you believe in your products and services, let the buyer
see your passion. If you don’t…it is time to go back to
the drawing board.

—————————————————-
Kelly K. O’Neil, Chief Strategy Officer, UpLevel Strategies
Business & Marketing guru Kelly O’Neil is passionate about
helping entrepreneurs succeed in business through her
Business Mastery Success System. She is the lead author of
“Visionary Women Inspiring the World: 12 Paths to Personal
Power” (Skyward, 2005) and is writing her second book
Guerilla Business Strategy with mega-marketing genius Jay
Conrad Levinson. Kelly’s company received several awards
for her exceptional work including the PR Compass award for
outstanding Public Relations, The ADDY Award for Branding
and recently received the Purple Cow Award acknowledging
her company as one of the Most Innovative Companies in
America by best-selling author Seth Godin.
For more information, or to subscribe to O’Neil’s Arrive!
E-newsletter filled with countless tips and resources for
creating more profit in your business, visit
http://www.uplevelstrategies.com Please contact UpLevel
Strategies at (408) 615-8150 for a Complimentary 30 Minute
Strategy Session.