Solving Online Shopping Problems As a Store Owner

More and more people are beginning to shop online these days. This has given many new business owners an opportunity to set up a store and start making a decent income online. Although there are many advantages to online shopping, there are still some online shopping problems that customers encounter along the way. As a reliable, trust-worthy e-commerce business owner, it is your job to be able to address these issues and help your customers have a satisfying experience with you so they will keep coming back again and again.

These online shopping problems do not happen very often but when they do, they can cause a lot of grief and irritation. for the online consumer. In the following article, we will look at some of the general problems online shoppers can encounter.Once you know these issues, you can take the steps to help your customers feel confident in doing business with you.

Wrong Item Purchases

When one shops in a store near their home, the ability to ensure that the right item is selected with the correct size and color is an easy straight-forward process. When shopping online though, mistakes can be made when a product is not physically seen until after the order has been delivered. A customer can click on the wrong item number, or if making a phone request, can tell the operator a wrong product number or quote an incorrect color code. Having a system that is easy to navigate and uses a simple color code will help to reduce these online shopping problems.

The Wrong Item Received

From time to time, orders can be mixed up at the warehouse when preparing for shipping. This is not the customer’s fault so the expense would land on the store owner to take the necessary steps to send the proper item free of charge, and in some case, tell the customer they can keep the product that was shipped by accident. If you are using a drop shipper when you first start up with your e-commerce store, there are some benefits. The drop shipper will take care of all of the shipping, re-shipping, and concerns. You just need to email them or call and talk to your account rep on the phone, to discuss the situation. If your customer needs this item for a special event and does not have the time to wait for a new item with the standard shipping time, you will need to go out of your way and order the right product and pay for express shipping. This may seem like it cuts into your profit margin, but it is the only true way to treat your customers as people you value and not just dollar values.

Not being able to return an item

Sometimes shoppers choose to purchase online because they live in rural areas where they can not get to the store easily, or they work odd hours when stores are not open. Having to try to return an item when you either do not have the time or ability can become a frustrating aspect for some shoppers. If you create a strong relationship with your customers through email or on the phone, your customers can come to trust you and will feel that you really care about their situation. Once a customer contacts you with a problem such as this, try to find a way in which you can both come to a solution where you both can be satisfied. Sometimes, this means giving the odd item away as a freebie, in order to retain a customer for future sales. This will keep the customer coming back to you because they appreciate your customer service.

If you have been collecting the email addresses of your customers, when you send them out an email for your sales or new products, you could also include a survey or poll to get an idea of the problems they are having both at your store or any other online shopping experience. Using this advice will help you to create a more enjoyable, and smooth customer experience they will want to tell their friends all about.

Running your own online store can be one of the most rewarding businesses you can start online today



eCommerce Business Start Up – Key Elements to Consider When Deciding How to Begin

With online stores becoming more of an attraction for business owners, buyers are liking the shorter form of sales page found in the e-commerce shop setup. As long as you still detail the benefits, and describe how the product will help the customer, that is really all you need to sell an item. Do you see Walmart throwing up long 3-page sales pitches for all 500k products they have? Wow, that would be time-consuming. Instead, they practice the art of making their product as enticing as possible to the customers with as little wording as possible.

So, although I have created a long sales page for a couple of my products to do some conversion testing, I am still an e-commerce lover who would rather run a store.

How do you decide what store to choose? Are you a techie? If not, installing one of the e-commerce choices included in your hosting control panel is probably the best way to go. Then all you need to do is click a few buttons to install and spend some time adding products, and a logo to make your own designer storefront.

As you learn more, you can do more. If you are still scared of anything technical, there are always sites such as that allow you to set up a shopping cart on your site by just clicking on a widget. I often encourage new beginners to start with this type of site because you can start for free. Then as you get more familiar with the way things work, you can upgrade to more product availability.

Take your time to learn all you need to about creating a dynamic and unique professional storefront. Take a look around online at other small business owners e-commerce setups and see if you can get any ideas you can use for your own. If you are not proficient in using graphics software, and you do not have the money for a freelance artist, there are free online services/sites that can allow you to make a header you will love.

Running an online store can be fun and profitable if you do your homework and plan everything out as needed. More and more people every day are getting started buying online from the comfort of their own homes. This also is giving more business opportunities for those individuals looking for a way to start a home business.

Running your own store can be one of the most rewarding businesses you can start online today


eCommerce Store Advantages – Create a Unique Selling Point to Attract the Most Business

Overall presentation of your site is key to keeping your visitors browsing around your pages. There are so many more shopping sites online now. What makes you decide to buy from one place over the other even when they may have the same products for the same price? Does one site appear more professional than the other site? Does it look like it has been around longer? Does it look like it is a more trustworthy site? What kinds of questions run through your head before you make that final choice?

The bigger name stores like Walmart, Toys R Us, Macy’s, Big Lots, and others can afford much more leeway in certain things than the smaller businesses. But does that mean they deserve all of the business then?

That is where the creative thinking/marketing comes into play. You need to find something unique to offer. Free shipping is a big one. If you can’t afford free shipping because you are working with a drop shipper who doesn’t offer it, can you find a cheap product that people may like and want to add for free? Free gift wrapping? I have a company I deal with that doesn’t offer free gift wrapping, but it is cheap so it is worth it to tell your customers it is free and you pay the little bit of difference. If it means the difference in sales or not for only a few dollars, it is worth it.

In these times as everyone surfs around looking for gifts online, it may get discouraging to the young new shop keeper trying to make a name for himself. They may feel like they really can’t compete. But Rome was not built in a day and neither was any other business. You need to keep persevering. Keep learning and practicing something new in regards to advertising and marketing every day, don’t allow yourself to have any negative thoughts, and just believe in what you have set out to do. Take out your mission statement.

Read over again what you had planned for your 5 and 10 year terms. Remind yourself that you are still on track, and will remain that way providing you keep going as planned. Something is only a dream without a reality if you have not properly prepared for it, and envisioned it as such. This is not a dream like winning the lottery. This dream is a future you have planned and prepared to work for long and hard no matter how it may seem from one day to the next.

The sad fact is that 95% of online businesses will fail within the first three years. To ensure that you are one of the top 5% who stay in business,you must be always looking for creative ways to help your customers, to market to new customers, and to keep in touch with those customers who have already purchased from you. If your customer has a positive experience with you and enjoys both your customer service and your merchandise, they will not only come back again but will run around and tell all of their friends and family. Work on improving your business every day, even if it is only one little thing at a time.

Running your own store can be one of the most rewarding businesses you can start online today.


Comparison Shopping Factors of Online Shoppers

Many online shoppers enjoy being able to visit multiple sites to view products for comparison shopping. What may take days or even weeks to complete in the offline world, can be done online in a matter of a few short weeks. Not only does the online shopper have the ability to compare products from stores in their own city, they can also check prices, deals, availability, shipping costs, and more from stores located all over the world.

The following factors will show the comparison shopping practices of many online shoppers.

With the ease of being able to open many browser windows with a number of stores for viewing, online shoppers can now smoothly take note of the many features they are looking to compare all at once. These aspects can include durability, available features, aesthetic appearance or price.

Online shoppers do not need to be bothered with traveling and expenses, weather conditions, or any other problems that can arise when having to visit physical store after store. This means that those online shoppers who are disabled or do not have the means to get out of their homes, can still look up charts and make a decision based on the knowledge they find as to the best store to shop from.

As an online store owner, providing a comparison chart where an online shopper can check the prices, features, availability, and more just by filling in a short form that will then show results from other stores for them to review, is a feature that many online shoppers can appreciate. This enables them to condense their research time for comparison shopping down even more by being able to view the information requested all from one main site.

Another factor to consider for comparison shopping with online shoppers is the availability for shoppers to look for and locate rare or hard to find items that can’t often be found in local stores. This can include products that are not in stock or items that are not widely showcased. Even if an item is out of stock, the use of a comparison chart allows online shoppers to view the features and benefits of the product so they can either look for something that is comparable that is available for sale, or they can find out when that particular item will be available in the future.

As an online store owner, being able to provide your visitors’ as much information about the products you carry will allow them to trust you, and have them frequently visiting which will increase the chances for future sales. Taking the time to look after your customers and offer them as many resources as possible to enable an easy and satisfying experience will turn many of these comparison searchers into long time return customers.

Running your own store can be one of the most rewarding businesses you can start online today


3 Steps to Being a Competitive Retailer in the E-Commerce World

There are millions of shoppers online today looking for the best deal. Many of these consumers will spend hours going from shop to shop looking for the best price for both the product and the shipping, and how easy it is to place an order and return an order if needed. Since many online shops are selling the same products, online shoppers look for a few different factors to help them make a decision. In the following article, we will discuss what most consumers use for comparing online stores and how you can take the steps to being a competitive retailer in the e-commerce world.

Price Comparison Shopping
It only makes sense for the online shopper to want to get the lowest price they can. Most retailers will try to sell products at the same price as their competition. But, there are times when a retailer is trying to get rid of inventory so he can get in a new lineup, or is going out of business and needs to sell everything they can. As an online retailer, it is your job to constantly be on the lookout for a cheaper wholesaler or dropship source so that you will be able to put on more deals without still losing out on your overall profit.

The best way you can build a reputation and trust from your customers is to make sure you are registered with the Better Business Bureau. When a consumer wants to shop at your store but does not know if they can trust you, they will check with the BBB to ensure you are a legitimate and solid company. If you receive any customer compliments or ratings, you should post them on your site for others to read. This will be another way the consumer can feel more at ease shopping from your store.

Shipping Considerations for Comparison Checks
The price of shipping may make or break the deal with an interested online shopper. If a shopper finds 2 shops that supply the item they would like for the same price, the consumer will then look to see if one of the shops has a cheaper shipping rate. Some store owners pad the shipping costs to make more of a profit knowing that they are not making much of a profit on the actual sale due to their wholesale connections. Or if a Canadian is shopping in an American store, the price of shipping could cost more as opposed to if that consumer were to find a store that has a Canadian supplier.

For smaller items with not much weight, offering an express shipping method or overnight shipping may attract an online shopper to make the decision to purchase from your store. If it is cost effective and still gives you a profit, this may be one of the best ways to make a sale.

The Importance of a Return Policy
If a product has a hefty shipping charge and is a heavy item, many customers may not want to purchase the item in case they end up not liking it, or it does not go with whatever they thought it would. In the case of the item being the wrong product shipped or a defect, the retailer will more than likely pay the cost of returns. If you can make it as affordable as possible for shipping, and an easy process for returning, your customers will appreciate it and even though they may have to return an item, they will still have a satisfying customer service experience with you which will keep them coming back again the next time.

Running your own store can be one of the most rewarding businesses you can start online today.


Why You Should Be Doing Email Marketing with Your Business

Email Marketing is still one of the best ways to grow your relationship with your clients and customers and generate additional income for your business every month. I know not everyone knows the how or why, I didn’t learn too long ago myself, so here is a chart to show you why you should be jumping on board and investing in such a powerful tool. To get started building your own list with a free trial and then just $9.95 a month, simply click on the image below to take you to the sign-up page.

Some people may feel a little intimidated at the thought of all that goes into setting up your own email list and creating messages to send out to your subscribers but it is also a lot of fun and there are so many places you can find interested subscribers online that you would be silly to leave this business building aspect out of your arsenal.

Do you already use an autoresponder? Do you know others who have had success? Which ones do you hear other small business owners talking about and why? I look forward to hearing your comments below.

Until next time,


P.S. If you ever need content for your blog or email messages, you should be sure to try out PLR packages. They are a great way to save you a lot of time, or a headache when you just can’t think of something new to write for promotions or even new digital products of your own. There is content on almost every niche out there so no matter what business you want to promote, you will more than likely find something that works for you all at an affordable price!

Turning PLR into Information Products for Sale

There are many ways to use PLR(private label rights material) for your business. Many times people buy it so they can revise it for use on their own blogs. While this is an excellent use of the material, one of the best ways to use PLR is to create your own information products. Using private label rights materials allow you to cut down on research time and writing.

There are many ways to go about it. You can purchase a pack of 5 or 10 articles on the same topic and arrange them in an order you would like to create a small report both for free downloads for your list or to sell on Amazon Kindle. Or you can buy a PLR e-book and just sort through it taking out parts you don’t want, adding new parts, and re-arranging the content into new chapters if you prefer. You would then need to make your own original e-cover and then you would have your own product to sell on Clickbank, your website, E-junkie, or wherever you choose.

Many people do not get started with making their own products for sale because they think it will be too hard or expensive. This is not the case at all. You can get most plr for $1 an article/page and many times when grabbing a package deal, you can get it even cheaper than that. Let’s think about this for a minute. For the last 3 years, I have been making most of my living from being a ghostwriter. I charge $15 for a 450-550 page article. With PLR, you pay $1 and can change it up all you want. Now you may be wondering why I am telling you this when it could mean a loss of business for myself. There are still many people who can not write at all, or English is not their native language, so I will still find work. Besides, I am also a Virtual Assistant so this is only a certain area of my expertise. My point is, you can help yourself out by using PLR and it is not expensive. The most expensive part of the process would probably be making the e-cover, and if you have PhotoShop and a few graphic design skills, this also can be done for less.

If you would be interested in seeing what types of packages Nicole has available for sale, I encourage you to head on over to her site EASY PLR right now and grab some goodies. You will not be sorry you did. She offers articles in numerous niches, reports, and even e-courses and autoresponder messages if you are trying to find content to offer your email list. Even writers like myself, can use a break every so often and knowing that there are other quality writers out there offering such great stuff we could use, helps us to make more money by adding to our own product inventory.

You can also learn how using PLR is perfect for helping you to get more clients!
plr you can use graphic

If you create an information product of your own after purchasing PLR from Easy PLR, I would love to hear about it so come on back here and leave and comment and link below!

All the best!


What is PLR and How Can it Help you to Get More Clients?

This is a Guest Post by Internet Marketer Nicole Dean

Here’s a question that I received today. I thought it was such a valuable question that I wanted to share my response.

Dear Nicole,

I hear you talking about PLR articles, but I’m a Virtual Assistant, not an Internet Marketer. I need clients, not content.

Why should I care?

Dear Virtual Assistant:

Thanks so much for giving me the opportunity to respond to your great question.

PLR content can actually help you to get more clients. And, I’ll explain how.

As someone who hires and works with a lot of Virtual Assistants in my business, I’ll tell you that I hire oftentimes based upon the knowledge that person shows just as much as what they “say” they can do.

For instance, let’s compare two Virtual Assistants (hypothetically – these aren’t real people).

Susie and Tessa.

I go to Susie’s website and she’s got three pages – including contact, services, and pricing. I look around a little and discover that Susie specializes in videos and multimedia. I think “hmmm… interesting” and then leave.

Next, I find Tessa’s website. She’s got the same pages on her website as Susie – contact, services, and pricing. It looks to me as if she also specializes in videos and multimedia. That’s not what I’m looking for, so I’m about to leave when I notice that she has a blog. On her blog, she’s got articles about how I can use video in my business and how to also use video to get more traffic and make more money. I’m interested. She obviously knows her stuff. I contact her to find out how she can help me to get more traffic with my existing videos – and to brainstorm more videos that I can incorporate into my business on an ongoing basis.

Tessa got my business. Susie did not.

Why? Because Tessa did some things right.

She showed her knowledge.
She demonstrated that she understands marketing by having a blog.
She made me think about my business.
She seemed like a person who I’d like to work with.

How does this apply to PLR content? Easy.

Susie could have had my business if she had purchased some great quality PLR content and published it on her blog. Of course, as always, I would recommend that Susie use the content as a starting point only and then add her own ideas and examples into it to make it uniquely hers. But, the important thing is that she could have had an active blog offering great value to potential new customers that showcased her talent and made people desperate to hire her.

And, she could have done it for under $20.

Would you like to boost your blog content, impress potential new clients, and become the recognized expert in your niche? Check out this great PLR site to get started. Be sure to sign up for the notification list so you don’t miss a thing!

Nicole Dean is the owner of – where you’ll find high-quality PLR articles sold in very limited quantities. The PLR articles at EasyPLR are professionally written and professionally edited — top quality at an affordable price.

I personally love PLR and have bought a ton from Nicole’s site over the years. I would love to hear about your experience and what creative uses you have found for them. Just post a comment below!

Until next time,

Using Webinars for Traffic and Sales

While I do not have much to say when it comes to webinars having only done one myself, I have to admit that it can be a great way to make some money without a big advertising investment. My mother Carol Bremner is the perfect example of how using webinars can grow your business and help you get more sales.

There are many webinar programs you can use with the most popular being and . There are both free and paid programs and depending on how often you would like to do webinars, you can decide which would be best for you. The paid one provide more stability and often more features which are worth it to you when you are using these programs to help make thousands of dollars a month. The $30 cost a month hardly seems like a drop in the bucket.

Webinars are excellent because you can show your audience how to do something the hard way and then provide them a solution to do things easier and less stressful through your product which you pitch at the end of your hour lesson.

You gain valuable knowledge as well because you can record the session and with the audience able to ask questions, you are then able to see what needs to be addressed and how you can improve on anything for another product or upgrade on your existing product.

Some well-known successful internet marketers have been known to bring in thousands of dollars for one webinar session depending on both niche and size of audience. If you were to have even two webinars a week, you could reach your income goals in no time.

If you would like to try out my mother’s top pick for webinars, you can click on the banner below for more information.

GoToWebinar Free 30 Day Trial

Free Traffic Advertising Methods

If you are going to rely on free traffic sources for your advertising and marketing methods, then you should make sure that you do a variety of them so that when Google changes it’s algorithm again, you are not in jeopardy of losing everything as so many people have done before you. There are software programs designed by shady people to try to manipulate the ranking system and people have been using them to gain top spots for their keywords. This creates an unfair advantage over those who cannot afford to pay for these services so Google keeps track of these things and does a sweep every so often, changing things up and knocking down anything it doesn’t like.

Many people still swear by the free traffic methods and I use many of them myself with much success. But you really need to do your research, learn how to implement each program or method before you start and spend the time to do it right.

Keyword research and analysis is something that MUST be learned and mastered unless you have the money to hire a Virtual Assistant or SEO team to help you get and stay ranked for what you want to be known and found for.

Here is a list of some of the popular free traffic methods you can use

Traffic exchanges (Traffic Splash, Easy Hits 4 U)

List Building Sites (ListJoe, List Builder Maximizer)

Free Classifieds (Kijjiji Craigslist)

Joining free giveaway events also help you to grow your email list. You can find a list of these events to join by doing a Google search.

There are many other popular places to try online and they all have their pros and cons. If you have lots of time and hardly any money, these routes are excellent ways to get going with bringing in more traffic. But they are time consuming and if you have a service business, chances are, you need to be working as much as possible.

If you have any free marketing methods that have been working for you, I would love to hear about it. Just leave a comment below.

Also, stay tuned for our next post on “Using Webinars for Traffic and Salesfor more tips and tricks to get you bringing in more traffic and sales to build your business.

To your success,