With online stores becoming more of an attraction for business owners, buyers are liking the shorter form of sales page found in the e-commerce shop setup. As long as you still detail the benefits, and describe how the product will help the customer, that is really all you need to sell an item. Do you see Walmart throwing up long 3-page sales pitches for all 500k products they have? Wow, that would be time-consuming. Instead, they practice the art of making their product as enticing as possible to the customers with as little wording as possible.
So, although I have created a long sales page for a couple of my products to do some conversion testing, I am still an e-commerce lover who would rather run a store.
How do you decide what store to choose? Are you a techie? If not, installing one of the e-commerce choices included in your hosting control panel is probably the best way to go. Then all you need to do is click a few buttons to install and spend some time adding products, and a logo to make your own designer storefront.
As you learn more, you can do more. If you are still scared of anything technical, there are always sites such as Freewebs.com that allow you to set up a shopping cart on your site by just clicking on a widget. I often encourage new beginners to start with this type of site because you can start for free. Then as you get more familiar with the way things work, you can upgrade to more product availability.
Take your time to learn all you need to about creating a dynamic and unique professional storefront. Take a look around online at other small business owners e-commerce setups and see if you can get any ideas you can use for your own. If you are not proficient in using graphics software, and you do not have the money for a freelance artist, there are free online services/sites that can allow you to make a header you will love.
Running an online store can be fun and profitable if you do your homework and plan everything out as needed. More and more people every day are getting started buying online from the comfort of their own homes. This also is giving more business opportunities for those individuals looking for a way to start a home business.
Running your own store can be one of the most rewarding businesses you can start online today