Overall presentation of your site is key to keeping your visitors browsing around your pages. There are so many more shopping sites online now. What makes you decide to buy from one place over the other even when they may have the same products for the same price? Does one site appear more professional than the other site? Does it look like it has been around longer? Does it look like it is a more trustworthy site? What kinds of questions run through your head before you make that final choice?
The bigger name stores like Walmart, Toys R Us, Macy’s, Big Lots, and others can afford much more leeway in certain things than the smaller businesses. But does that mean they deserve all of the business then?
That is where the creative thinking/marketing comes into play. You need to find something unique to offer. Free shipping is a big one. If you can’t afford free shipping because you are working with a drop shipper who doesn’t offer it, can you find a cheap product that people may like and want to add for free? Free gift wrapping? I have a company I deal with that doesn’t offer free gift wrapping, but it is cheap so it is worth it to tell your customers it is free and you pay the little bit of difference. If it means the difference in sales or not for only a few dollars, it is worth it.
In these times as everyone surfs around looking for gifts online, it may get discouraging to the young new shop keeper trying to make a name for himself. They may feel like they really can’t compete. But Rome was not built in a day and neither was any other business. You need to keep persevering. Keep learning and practicing something new in regards to advertising and marketing every day, don’t allow yourself to have any negative thoughts, and just believe in what you have set out to do. Take out your mission statement.
Read over again what you had planned for your 5 and 10 year terms. Remind yourself that you are still on track, and will remain that way providing you keep going as planned. Something is only a dream without a reality if you have not properly prepared for it, and envisioned it as such. This is not a dream like winning the lottery. This dream is a future you have planned and prepared to work for long and hard no matter how it may seem from one day to the next.
The sad fact is that 95% of online businesses will fail within the first three years. To ensure that you are one of the top 5% who stay in business,you must be always looking for creative ways to help your customers, to market to new customers, and to keep in touch with those customers who have already purchased from you. If your customer has a positive experience with you and enjoys both your customer service and your merchandise, they will not only come back again but will run around and tell all of their friends and family. Work on improving your business every day, even if it is only one little thing at a time.
Running your own store can be one of the most rewarding businesses you can start online today.