Making Money

Amazon Affiliate Program-Using the Right Tools for Each Promotion

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Recently I have been spending a lot of time trying to increase my earnings with the Amazon Affiliate Program. In the past I didn’t really pay a lot of mind to it because I thought at only 4-6% commissions, I would only be making mere dollars for my efforts. But then I read a spectacular book called “The Amazonian Profit Plan” and it changed everything that I had previously thought. With the awesome templates, samples and more that they also include to help you get started with your own profit pulling plan, I finally felt like I could do this and take on the world of affiliate marketing and writing product reviews. If you are looking for an excellent course, this 74 page book will be all you need, believe me(I have read so many other how to affiliate products and they were all just lacking something to actually get me going, until this)

Anyways, I could write a whole post on that alone, so I don’t want to get too sidetracked. Today, I want to discuss some of the tools Amazon has available. I believe that they are still one of the best companies for providing affiliate tools even if the commissions are a little lower than some places. And if you do choose products to promote that are between $150-$400 or even more, you could end up landing some good commission payments after all(more about that in the book mentioned above).

The most commonly used tools for the Amazon Affiliate Program is the product links and banners. These can be created to show just an image, text. image and price, or just a text link. Depending on how you plan to promote, you should use the best one.

For example, if I am reviewing something here on my site, I will use the product image and text with price at the top, and then write up my review and put a simple text link on the bottom of the post for a reminder and also so my reader does not have to scroll all the way back up to click the image link.

If you are writing a post and want to just link your keywords with your affiliate link, that is another place to use the text link code.

But when I am writing hubs on Hubpages, they have a plugin where you simply can enter in a product specific ASIN number or type in keywords to find related products if you do not have any specific ones in mind. Once you do this, it generates an image with text just like you would add to your blog post, but you can add 1-10 items at a time(although 3-5 is the best for hubs).

The next set of promotional tools you can work with are widgets. There are several types you can choose from like the search, the carousel, my favorites, deals, mp3 clips, slideshow, autopart finder, amazon blogs, product cloud, wishlist, astore, recommended products, and the omakase widget.

Now I do not have familiarity with all of these as many of them are not suitable for what I like to promote and my niches. But the search widget, the deals widget, the astore, and the recommended products widgets are probably the most well used ones.

Most of these you can just click to find or show certain products in specific categories and the tool will take care of the rest once you put the code on your site. For a couple of my sites, I wanted to set up the astore. There are 2 versions you can use for it. The iframe that you put into a page of your own site and then a code that will link to an astore on the Amazon site itself. These do take a little while to set up because you need to find and add products, list your categories and set up your color formats and such.

I first tried using the one for my own site, this did not fit properly into the frame of a wordpress site and I was wondering if it was more for a site that does not have sidebars. There are actually two formats you can use for adding the store to your site. The second one I found was better but still didn’t list my categories very well and didn’t look professional. So, I opted to put up a link to an Amazon store I created on their site. While this was easier, I found not very many people took the time to actually click
through to go to the site to see what was there.

I decided to try out the carousel widget itself. I found an Amazon plugin for WordPress and this made it so much easier to format. When you went to create a post, the link was in the “kitchen sink” where all the other tools are like the “bold option”, font, etc. All I needed to do was click on it and choose which type of widget I wanted to create.

I chose to make up several carousel widgets for each niche. Using the categories for each widget made it a lot cleaner looking and to me more visually appealing. It was easier to read the categories and you could see everything with just a glimpse. If you are interested in learning more about a product, just mousing over it will give you the details.

This is an example of a carousel widget in action.(when you do place this in, you will need to be in the Visual mode for editing even though it may look it should be more suited for the html mode)

[amazon_carousel widget_type=”Bestsellers” width=”600″ height=”200″ title=”” market_place=”CA” shuffle_products=”False” show_border=”False” browse_node=”” search_index=”OfficeProducts” /]

Now you can add your products with the ASIN numbers or you can choose to go with best sellers, and choose a product line, or there are a few more options you can choose depending on what you want to do.

You will have to make sure you go to the setting pages for the Amazon plugin though or you will not have your affiliate links included in the coding(which kind of defeats the purpose, no?) but that is all pretty straightforward once you are in there. If you have any questions, you can always come on here and comment and I will get back to you with some help.

So, as you can see there are many tools that can be used to help you with your promotional campaigns. The Amazon Affiliate Program will probably always remain one of the best programs to get started with and due to the numerous categories in various niches, it may be one of the only programs you may end up wanting to participate in for the long haul. Their tools coupled with their reports for detailing your earnings and traffic should leave you feeling like you are well prepared to take on the challenges of building your affiliate business.

I would love to hear anyone’s story and how the tools have been working for you. Feel free to post a comment.

4 thoughts on “Amazon Affiliate Program-Using the Right Tools for Each Promotion

  1. Tweets that mention Amazon Affiliate Program-Using the Right Tools for Each Promotion | Moms Assisting Moms --

    […] This post was mentioned on Twitter by Melanie Bremner, Bridget Greenwood. Bridget Greenwood said: RT @kdbbiz: Check out Amazon Affiliate Program-Using the Right Tools for Each Promotion @ […]

  2. Carol Bremner

    Lots of great tips for using Amazon Melanie. As a nontechie, I find it all very confusing. Any chance you could write up a step-by-step guide with screenshots showing all the things you just talked about?

    1. mamamel

      Carol, I most certainly could write a how to guide on this subject since I barely scratched the surface and this post is already almost 1200 words. Thank you for thinking about that, it is good to know that others such as yourself would be interested in this type of information product.

  3. Paula Lee Bright

    I’m so glad I found this page! This is precisely the stuff I was hoping to learn.

    Now I’m off to check out that book you recommended. I hope it’s still in date. 🙂

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