When you are first planning to create a website there are some key points to implement to increase your search engine ranking and website traffic. To succeed in this competitive online world, you must follow a well laid out plan.
Content is King. We hear it all the time because it is a crucial aspect to surviving online and ensuring your visitors will come back for more. If you are selling a product or service, be sure to create a detailed description of the item using keywords you would like to target.
There may be some debate on the proper use of keyword usage. Having too many keywords distributed throughout your content is not beneficial in regards to the search engine crawlers. It is crucial to have you keywords in your title, once in the opening paragraph, and once in the closing paragraph. Depending on how many words your article contains, you should try to use your keywords once every one hundred words for the best affect on the search engines. Researching and using the right keywords/phrases to attract your targeted customers is an important procedure. You will also need to include your keywords in any meta tags, and headers, etc.
Don’t add too much to your website which may cause distraction, confusion, or indecision for your visitors. Most visitors want to be able to easily navigate to where they would like to go to find what they are looking for.
Submitting your web pages to popular search engines manually is often another key to gaining rank and web traffic to your site.
Using online tools such as Google Analytics to keep track of how your website is doing. As search engine algorithms and processes change on a regular basis. Keep track of these changes and modify your web pages accordingly to keep your search engine ranking high.
Know what your competitors and the top ranked sites are doing to maintain their high rankings. Review their way of design, navigation, content and keyword usage.
Most hosting companies provide you stats for visitor logs and traffic reports. Check to see where your visitors are coming from and whether the search engines or links from other sites, and the keywords being used are being utilized correctly to benefit you.
Make your customer enjoy their visit by offering them plenty of ways to remember you such as newsletters, free reports, discount coupons, and many other creative ideas you can think of.
Show off your expertise in your niche by writing and submitting articles on your site or for the article directories with a link back to your site.
If you are selling a product or service, be sure to use a simple payment and shipping method to make your customer’s experience fast and easy.
If you require professional help to optimize your website, hire someone. Even though it may seem costly, it is a lot less expensive than spending your money on a website no one will visit.
Always remember that your website is a dynamic ever-changing sales tool. Treat your online business with the same care and intensity as you would for a real world store or business service.