Marketing, Uncategorized

Business Tips-Cross Promoting Tricks

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Can you believe it is the middle of March already? Time flies when you are having a fufilling life.
I am glad the Christmas season is over and everyone is back to having money to spend. It is the time now to see what new goodies can be found. I know I have done alot of online browsing these last couple months. Both for my business and my up coming wedding. What did we ever do before the time of online shopping?
One thing I find is a viable marketing tool is cross promotion. I often click on links I come across on one site if it will take me to something else I could use without my having to do a websearch.
Here is an article that may help you out to an effective way to cross promote on your own site.

Cross Promoting Techniques that Will Work For You!
Copyright 2006 Raymond Heye

Cross promotions are not a new idea. They have been used by
businesses for a very long time. For example, a real-estate
company may promote a certain lawyer to close a sale, as
the lawyer will promote that agency in his firm. The system
is somewhat similar to the primitive barter system, where
people traded items rather than using money. How can
anything primitive fit into the online world of Internet
marketing? Very easily. Cross promotions are, simply
stated, a trade of advertising space. Instead of paying for
advertising space on a site, you would place their ad on
your page and yours on theirs. There are many ways to use
cross promotions in your internet business that can be an
effective and cost efficient way to advertise.

One way is to use link exchanges. This is very effective
when doing cross promotions with a company that is similar
to yours, however you should be sure and never link to a
page that is in direct competition with yours. One of the
best things about link exchanges is that some search
engines are factoring in hits from the sites that are
linked to your page to when determining the ranking.
Therefore linking to a more popular site, can not only
increase your advertising, and traffic, but also increase
your search engine ranking.

When customers or potential customers subscribe to your
ezine you can use this as an opportunity to use cross
promotions. On the same page that the customer subscribes
to your ezine, make available the opportunity to subscribe
to another company’s ezine. You can even exchange ad space
in ezines, and provide recommendations for those whom you
cross promote with. You might even want to exchange column
space in one another’s ezines.

Writing free articles that inform customers or potential
customers with information that is useful and accurate can
create a reputation for you and your business. Soon readers
will come to know you as an expert on the subject. In these
articles the author uses a byline to help promote his site.
Bylines can be a way to use cross promotions as well. You
can use part of the space in your byline to recommend
another’s product.

If you have been considering writing an ebook, a joint
venture could mean increased profits for you and the person
you are partnering with. Cross promotions through ebooks
are an excellent way to allow for a wider topic and to
promote both your business and your partner’s business. The
ebook should contain information that will benefit both
businesses and still be helpful to the reader. A good
example of using cross promotions through an ebook is to a
site selling used video games partnering with a site
selling gaming devices. These are two subjects that would
interest the same reader and most likely lead the reader to
both sites.

You should keep in mind that the recommendations that you
make are a direct reflection of you, so choose your cross
promotional businesses carefully. Also keep in mind that it
would be nice as a shopper to be able to link from one site
to another as a way to “shop around.“ Since this is usually
not beneficial to you, never link or recommend a site that
is in direct competition with you. Instead, recommend those
who are similar, such as health and life insurance.

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