Another tool one can find to use to better your online business is called a forum. What is a forum, and why does it help? How can you use forum marketing as a way to build up exposure and traffic to your business? I wondered about those same questions myself so I decided to take a browse through one of the forums found in the site for affiliates of the company SBI that I joined yesterday.
I must say, it was very interesting and informative. I could see how it will become very useful to me along the way to my success with this company. One of the benefits is, the people who share in this forum posting are both consumers and business owners as well, thus giving the perspective impressions from both sides to any queries or concerns brought up for discussion. Everyone wants to be successful and all are there to help in anyone else’s success as well. The benefits of team work with the bonus of personal professional gain.
The following article should give you some more information on what forums are and how you can use them in your forum marketing strategies to better help you to take one step further in being the best success you can be, while still enjoying yourself.
How Can Joining a Forum Help Your Business?
Copyright 2005 Ryan Ginster
Online forums are a fantastic reminder of the influence the
internet has had on society. Using forums to connect with
your market is a natural progression.
Forums are online communities where individuals can discuss
topics ranging from fly fishing to breast feeding to
internet business. Discussions are conducted by posting
notes to the forum. A single discussion is called a
‘thread’ and most forums have several – even hundreds – of
threads going at any time.
What is truly remarkable about the use of forums is the
personal quality of the discussions. Read some of the posts
on forums such as ivillage.com and you’ll soon see that the
members become more like neighbors (and even friends) than
strangers connected only by the keyboard and monitor in
front of them.
Where brick and mortar businesses used to prosper based on
their involvement in the community – online businesses now
have a neighborhood all their own – online forums.
How can participating in a forum help YOUR business?
Online forums are a fantastic place to connect with others
who are knowledgeable about your business. You probably
cater to the same audience and share a common interest. If
your businesses compliment one another you might just find
a highly profitable partnership or joint venture.
Even if you don’t find a working relationship you may find
the referrals or discussions highly beneficial.
Along with the referrals you may get when you’ve developed
a trusted online presence with other members of the forum,
you are also likely to attract targeted visitors to your
If the forum permits you to post a signature (your website
URL) onto the posts then you can be sure that some of the
members and quite likely some of the ‘lurkers’ (people who
view but don’t post) will come check out your site.
Using the forums wisely can open you up to a great
education. Whether it is from fellow entrepreneurs in your
field or experts and other posters – you are participating
in an ‘inner circle’ type discussion that may open your
eyes to new developments and opportunities in your business.
The only downside is the highly addictive atmosphere. With
members posting from all over the world it can be difficult
to reign in your viewing time on forums.
On the flip side, other members are hopefully as interested
in what you have to say and you may quickly develop a
reputation as a reliable source for information.
Be very cautious to follow forum rules. Never spam a forum
– your aim should be to participate in a conversation, not
interrupt it. Have fun and watch your business grow!
Not long ago, I didn’t know ANYTHING about Internet
However, within just 2 weeks, I launched my own website AND
learned how to profit from an opt-in list, pull in sales
with ezines, make money with Google Adwords and setup my
Here’s how: http://www.PlugInProfitSite.com/main-10193 http://www.ginsterprofits.com
Remember that forum marketing is only one element of your marketing strategy. Do not use this as your only way to gain back links for your site or getting traffic. And always make sure to use forums that will bring in the right targeted traffic for your niche.