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Internet Marketing Explained

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It is another day. I have been researching through pages of reports and articles for the new business owner. I never realized just how much information was available out there. What did we ever do before the Internet was conceived? All of those internet marketing terms, do you know what they are? They can be confusing when first starting out. Here is a few tips and an article I thought I would share for internet marketing explained.

I was thinking back to a few years ago when I ran a small Internet Cafe with my mother Carol. I so enjoyed teaching seniors how to navigate through the Internet, but I was astonished by the amount of older men who could not fathom the idea of why we needed to have the access and ability to the Internet when life had been just fine before. At the time I didn’t have a response for most of their skepticism but the more I educate myself I realize there are ways to put the unbelievers at peace. It is the fear of the unknown that gets us every time. If we could find a comfortable way to learn something new, find a way to link learning with our passions, we could be unlimited in our successes.

Today’s topic helps the newest members to the internet business to learn key words and phrases and their meanings. I hope this helps! This really helped me when looking to have internet marketing explained before I began.

Copyright 2005 Michelle Kiely


In the beginning…

I recently started my own “money-making, home business”
which I signed up to with the understanding that I was
going to earn money for doing nothing. Others (affiliates)
were going to pay me commission for referring new sign-ups
to their sites. This sounded like a fantastic opportunity
to make lots of money without really selling anything. No
stocks holding, postage etc.

My signup included (among other items) a guide which covers
30 days. I also had to sign-up to 5 online marketing sites
(you receive the enrollment fee back in no time) and join a
web-hosting company.

Massive amounts of information are fed to you but in an
absorb-able manner. It was very exiting. I would liken
this information to reading a suspense novel…can’t wait to
see what happens next!

Anyway this article is not meant to be about that…it’s
meant to cover some of the terminology and their
definitions, some of which I had never heard before.


AdSense is a fast and easy way for website publishers of
all sizes to display relevant ads on their website’s
content pages and earn money. Because the ads are related
to what your visitors are looking for on your site — or
matched to the characteristics and interests of the
visitors your content attracts — you’ll finally have a way
to both monetise and enhance your content pages.
It’s also a way for website publishers to provide web and
site search to their visitors, and to earn money by
displaying ads on the search results pages.


With AdWords you create your own ads, choose keywords to
help us match your ads to your audience and pay only when
someone clicks on them.


A person, organization, or establishment associated with
another as a subordinate, subsidiary, or member: network


This is a clever marketing tool. It automates your emails
and follows-up on potential clients after they have signed
up to your newsletter etc.


An online diary or personal chronological log of thoughts
published on a Web page; also called Weblog, Web log.
Typically updated daily, blogs often reflect the
personality of the author. It is a shortened form of Weblog.


A magazine that is published electronically, especially on
the Internet.


A word used as a reference point for finding other words or
information. See Adwords.

Off-line Marketing

As an example, advertising in newspapers, radio and
television. Using the phone as a off-line marketing tool
has also become very popular.

On-line Marketing

Advertising using the internet, examples may include…email,
banners, popups etc.

Opt-In/Opt-out Subscribers

This is when you choose you receive newsletters etc. via
email. Example:

By doing this you opt-in to an email mailing list. These
lists are sold over the internet by various marketing
companies. Most emails sent via the opt-in method also
have an opt-out choice. Use this when you no longer wish to
receive email from the marketer. When you have no choice it
is referred to as SPAM.


A protocol that sends a message to another computer and
waits for acknowledgment, often used to check if another
computer on a network is reachable.
You need to use ping your blog to get it online. (easy as

Sig File

A block of text at the end of a message identifying the
sender and providing additional information for instance,
web/e-mail address.

Solo Ad

This is advertising via email attached to an ezine. This
is only one ad (as apposed to many small ads from various
companies), thus giving you maximum exposure.

Viral Marketing

This works similar to a virus but instead of being
destructive it encourages people to pass along a marketing

Not long ago, I didn’t know ANYTHING about Internet
marketing… However, within just 2 weeks, I launched my
own website AND learned how to profit from an opt-in list,
pull in sales with ezines, make money with Google Adwords
and setup my own BLOG! Here’s how:

While there is much more to discuss on each of these subjects, this is in a nut shell, internet marketing explained and the terms you will encounter when going about setting up your business.

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