There are many marketing practices you could follow when looking for the best way to advertise yourself or your business. Some work better for specific business models while others are geared to things like social media and networking or offline avenues.
Often it takes a lot of money to find which method works the best for you. This is why many companies make sure that they have a nice sized budget for marketing and advertising. Split testing is key. Split testing is merely the trial and error of various methods to see which works best.
CPC, PPC and CPM marketing methods
You are trying to sell your new software. You know it was a good deal. You came up with the idea, found an excellent outsourcer from the freelance site called vworker and paid $210. You did the research beforehand to ensure that this was a product others would be in need of and now you just need to figure out the best way to get it into as many hands as possible with the least amount of cash spent.
You would normally draft up some adverts, slogans, banners and perhaps a newsletter or page long solo ad. It is best to have several of these made up so that you can start your split testing process.
You will try each advert out with each marketing method to see which one gets the most traffic and sales for the least amount of money spent.
Online there are ways to do this. Today we will talk about CPC or PPC and CPM.
Cost Per Click(CPC) or Pay Per Click(PPC). This is when you pay a certain amount of money (say 0.02) every time someone clicks on your ad. IF you are using Google, then your ads are put up on the search pages that are relevant to your niche when someone goes searching or if an affiliate marketer adds a code to their site and they have a niche blog suitable for your product, your ad may show up on there.
This can be costly depending on how you do it, which keyword you choose to use, and more. Most people need to take a course to learn how to properly implement this method or else they risk losing hundreds of dollars without really learning anything they need to know in regards to what it working.
CPM or Cost Per Million is a different sort of system. This means that you pay a certain price for every time your ad is put up on a site or page to be viewed. People don’t have to click on it at all. Once again, this method is suitable for specific products and niches. It is through the testing phase that you will learn what works best for your products.
Normally you start out with a campaign for each and watch them closely. When you see which one seems to be bringing in the results, you drop the other one.
While many internet marketers can make a lot of money with this advertising method, those who are new, do not have the proper training or have a big cash flow, are advised to try other methods at first.
Facebook Ads are cheaper than Google ads when you do first set out on paid advertising methods such as this. There are millions of people on Facebook every day and internet marketers are finding that it is a goldmine for selling no matter what your niche is if you use the right keywords and marketing slogan.
For our next post we will discuss “Email Marketing” and how you can use it to build up your client or customer database to increase sales.